POW! Food

POW! Foods manufactures and distributes plant-based meat substitutes for the ever-growing flexitarian market.

Already well established in Chilean distribution, POW! Foods go beyond existing products: they are designed to be more nutritious than animal meat, containing 3 times more protein and 60% less fat than Beyond Meat, the market leader.

The company has opted for 100% plant-based products, using biotechnological processes capable of recreating the taste and texture of traditional foods, while adding a healthier, more responsible dimension. This enables them to create precise, original, natural and high-quality products that stand out from the classic substitutes currently available.

POW! Foods has integrated Villa Blu with the aim of further developing its products with the support of Robertet's Food Flavours division. Villa Blu is also becoming a launch pad for understanding and addressing the buoyant European market in this segment.